Please Login to share this post.
Share This Post
To:
(Separate emails by commas)
Message:
(Message is optional)
Description:
NATURALBORNFOOL.COM is a website created to help amateur comedians showcase their stand-up talent in their efforts to being discovered by comedy clubs, talent agents and movie producers. NATURALBORN.COM is a free online property that comics can register and “pitch” their stand-up routines by uploading and sharing their routine clips on the site. Unregistered users can watch the video, while registered users are permitted to upload an unlimited number of videos. Material that is considered to contain potentially offensive content will be available only to registered users 18 and older. These users can act as virtual judges and view and rate the comics based on presentation and material as well as leave comments. NATURALBORNFOOL will act as an effective and engaging digital marketing tool for raw talent, which speeds up the time for a comic to be discovered.
The Company
NATURALBORNFOOL is a property owned by INVICTUS MEDIA & ENTERTAINMENT, LLC. (`the Company') is an LLC located in Chicago, IL. The Company is located on the Internet at www.naturalbornfool.com and is the first adfomediary® dedicated to the needs of amateur comedians.
Products & Services
NATURALBORNFOOL is a free p.r. resource for undiscovered comics however, the site will be 100% monetized by the participation of sold online display banner ads. The demographic of NATURALBORNFOOL.COM are male/females 18-35, thus attracting major advertisers seeking to expose their products/services to the entertainment genre that this online property represents. NATURALBORNFOOL.COM yields a high return due to low overhead in the overall set up and operation of the online property. NATURALBORNFOOL will be an ideal attraction for adult themed products and services that invest heavily and primarily on online properties.
Market & Opportunity
NATURALBORNFOOL represents the intersection of two US markets: advertising and entertainment. Online advertising, which includes display, search, video, and other categories, is expected to tally $25.4 billion in spending this year and $26.1 billion in 2010. If those forecast figures are reached, they will account for 2.9 percent year-over-year growth in 2009 and 2.7 percent growth in 2010. Search will see as much as 7 percent growth in 2009 and 6 percent in 2010, according to the forecast. The media type is expected to climb from $12.2 billion last year to $13 billion by year end. Newer media types will show the highest gain, though they will build from a smaller base. A grouping including video, social networks, widgets, and other media is expected to grow from $1.2 billion to $1.4 billion between this year and next, a 20 percent increase. ( That's according to a Jack Myers Media Business Report forecast released by Jack Myers Publishing.)
Customers:
As an intermediary agent, Naturalbornfool.com has three primary customers: amateur comedians, talent scouts/agents and general end users. Naturalbornfool.com will target a demographic of male/female adults 18-35. From an advertising perspective, Naturalbornfool.com will target high-growth businesses as its primary market.
Competitors:
From a product standpoint, Naturalbornfool.com is unique in essence and has no direct online competitor at this time. NBF.com is the only website geared towards amateur comedians that allows interactive participation and solicits advertising revenue. From an advertising stand point, NBF.com is faced with challenges. Although major advertisers are gradually pulling their advertising dollars out of conventional media outlets; i.e. radio, print and television, into more digital, social and mobile media outlets; these companies are heavily evaluating digital properties that reach their core demographics at the best rates and these digital mediums must provide these advantageous advertisers with scalable results of their monthly and quarterly advertising investments. It is essential that Naturalbornfool.com enlists the assistance of online marketing agencies such as Comscore.com for reliable online advertising traffic reporting.
Marketing Strategy:
Naturalbornfool's first phase marketing efforts are centered on social media networks, such as facebook, twitter, online press releases, blogs, online directories, and email signatures. After building a strong brand through word of mouth and social media initiatives, and after generating consistent advertising revenue dollars after the first year, we will aggressively market the website through television advertising, satellite radio station advertising (comedy websites specifically), employing a paid comedian spokesperson, mobile media initiatives, search engine optimization initiatives and applicable emerging platforms.
The Start-Up Plan:
Naturalbornfool will follow a three-phase start-up plan. During the first phase, the Naturalbornfool.com team will create the site, refine product and services mix, and alpha test it internally. During the second phase Naturalbornfool.com hopes to raise the required venture funding of $3500.00 to launch the site. The funds will be used to finalize the development of an integrated website, pay third party graphic designers, pay third party advertising reporting agency and pay the legal team. The third phase is soliciting and securing paid national/international advertisers.
Management:
Dave Gunn, President/CEO has ten years of professional experience in the field of online advertising sales management and search engine optimization marketing for major businesses and national clients in various industries and has done local stand-up comedy for ten years.
Risks:
The Internet-based advertising model, which is a revenue driver, has not remained immune to the economic crisis. The financial distress seen in the economy has impacted all business sectors, including auto, real estate and retail, and has hurt advertising demand. Online advertising, including auto, employment and real estate, fell. According to the data released by the Newspaper Association of America, online advertising revenue dropped 12% to $2.7 billion in 2009, after a 2% decline in 2008. Internet based properties are also subject to computer viruses, hacker intrusions, and unfavorable new policies or legislation.
Financial Overview:
Naturalbornfool.com’s 3-year financials are displayed below. Naturalbornfool.com derives its primary revenue from the following sources:
• Paid display advertising
• Promotions
Because of the low expense needs in year 1 and year 2, the Company should achieve profitability by year 1. We anticipate annual advertising revenue to double by 2012 and 2013 and we anticipate an annual increase in marketing and web hosting/management expenses.
Yr1 Yr 2 Yr3
REVENUE 73,500 130,000 250,000
EXPENSES 3,500 10,000 50,000
NET INCOME 70,000 120,000 300,000